The decor and feel of this colorful hotel in Fort Wayne, Indiana is inspired by the visual look of Vera Bradley products. 

Since its 1982 launch in Fort Wayne, the Vera Bradley company has amassed an incredibly loyal following for its whimsically patterned cotton bags, luggage and accessories. Now, thanks to a partnership between co-founder Barbara Bradley Baekgaard and Provenance Hotels, Vera Bradley devotees can fully immerse themselves in the brand by booking an overnight stay at The Bradley hotel in downtown Fort Wayne.

The accommodations opened in July 2021, just a block from The Landing district and within easy walking distance of attractions like Promenade Park, Arts Campus Fort Wayne and Parkview Field. The 124-room property teems with the clever design details and vibrant touches the brand is known for, which show up in the form of printed wallpapers, quilted headboards and bold color palettes. The hotel’s luxurious guest rooms and suites all feature premium bedding, plush robes, spa-style bathrooms and minibars stocked with Indiana-made products.

In another nod to creativity, the lobby lounge area, the ground-level Arbor restaurant and the trendy Birdie’s rooftop bar all benefit from thoughtfully curated relationships with local artists such as Julie Wall of The Hedges studios and muralist Theoplis Smith III (aka Phresh Laundry), anchoring the property even more firmly to its hometown roots. 

“We envision The Bradley being an extension of the creative community here,” says Bradley Baekgaard, “a place where local art is a focal point and something to be enjoyed by not only our guests but the larger community.”

Hotel visitors also have access to a 24-hour fitness center, airy meeting spaces and bicycles to borrow for quick spins around the downtown area. Want something special to remember your stay? Snag a Vera Bradley bag in the hotel’s signature Indiana-themed print at one of the on-site retail shops to take home as a souvenir.  204 W. Main St., Fort Wayne, Indiana 46802, 260/428-4018, thebradley.com